Working closely with GOIA, we first revised and streamlined the site’s content to better communicate the benefits of their services and clearly define their subscription levels. From there, we worked through the sitemap, wireframes and design styles.
The project’s core objective was to incorporate a membership system that allowed clients to login and download monthly reports. The system was configured with three different membership levels to give paid members access to content based on their subscription tier. The system’s back-end allows GOIA to easily manage all membership details, view login activity, and send targeted communication. Built with WordPress, the new site is scalable to meet GOIA’s future needs—which includes access to members-only podcasts and webinars.
A Visual Connection
Once the site was complete the final step was to refresh the design of the GOIA reports with a brand style reflective of the site’s fresh new look and feel. The mastheads were given a modern design and the report layouts were reworked to present the reader with a well-structured and visually enticing experience. We also revamped GOIA’s marketing and sales collateral with design details that were consistent with their new website.